Nikithaa Thanagopal — Digital Marketing Portfolio
✦ Digital Marketing Professional

Hi, I'm Nikithaa
I make brands
get found. 🪄

Google Ads · Meta Ads · SEO · Landing Pages · Content Strategy.
Trained at Digital Scholar with AI.

Google Ads Meta Ads SEO & GBP Healthcare Niche Landing Pages Content Strategy
Nikithaa Thanagopal
19.8K Impressions · GSC
397 Calls Generated
99.4K+ Reel Views
19.8KGoogle Search Impressions
397Meta Ad Calls Generated
99.4KReel Views (Birthwave)
5+Healthcare Brands Handled
Selected Work

Projects That Delivered

Real campaigns, real results — across Google, Meta, organic search, and beyond.

IVF Bangladesh SERP rank IVF Bangladesh AI Overview GSC performance data
SEOGoogle Ads
Dr. Archana IVF & Women Centre — Search Dominance

Built SEO and Google Ads infrastructure from scratch. Resolved indexing issues, implemented JSON-LD Schema, and ranked drarchanaivf.com on page 1 for competitive international queries like "IVF treatment in Bangladesh" — including an AI Overview feature placement. Set up Google Ads with keyword research, RSAs, call extensions, and lead form assets.

19.8KGSC Impressions
580Organic Clicks
Avg 3.4GSC Position
Pg. 1Bangladesh IVF SERP
Google Ads Campaign Dashboard
Google Ads
Google Ads Campaign — Dr. Archana IVF

Managed a ₹30–40K/month Google Ads campaign. Built search campaigns targeting fertility keywords with structured ad copy, call extensions, and conversion tracking across calls + form fills.

5,723Impressions (30d)
₹23.4KAd Spend
7Conversions
Daily Drop Ad Creative Meta Ads Conversions breakdown
Meta AdsFMCG
Daily Drop Oils — Meta Lead Gen Campaign

Designed ad creative and ran lead gen Meta Ads for Dhanalakshmi Oils (Daily Drop), targeting distributors, hotels & institutions in Tirupur. Built a conversion-tracked funnel with call placements and callback requests.

397Calls Placed
87Meta Leads
85Callback Requests
Birthwave Landing Page
Landing PageMeta Ads
Birthwave Clinic — Conversion Landing Page

Designed and built a high-converting landing page for The Birthwave. Featured urgency CTAs, a WhatsApp sticky bar, and a lead form for fertility yoga and naturopathy services.

Lead GenPrimary Goal
WordPressPlatform
Birthwave Reel 96.6K views BirthToRemember Reel 99.4K views Birthwave content 58.2K views
Content StrategyInstagram
Birthwave & BirthToRemember — Content & Reels

Planned, scripted, and managed Instagram content for Birthwave clinic and the BirthToRemember personal brand. Wrote video scripts in English and Tanglish (Tamil-English) — multiple reels crossed 90K+ organic views.

99.4KTop Reel Views
96.6K2nd Reel
58.2K3rd Reel
Pentos Hostel SERP rank Pentos local pack rank
Local SEOGBP
Pentos Women's Hostel — Local SEO & GBP Ranking

Executed local SEO for a women's PG in Anna Nagar. Achieved top organic rankings and Google Maps Local Pack placement for "womens hostel anna nagar" — above well-established competitors.

#1Local Pack
Pg. 1Organic SERP
Origins Coffee content shot 1 Origins Coffee content shot 2
ContentSocial Media
Origins Coffee — Aesthetic Social Content

Created aesthetic lifestyle content for Origins Coffee — cinematic product photography direction and social media assets to build a premium brand identity and drive engagement on Instagram.

What I Do

Core Skills

Full-funnel digital marketing — from search to social, ads to analytics.

🎯Google Ads
📘Meta Ads
🔍SEO (On/Off/Tech)
📍Local SEO & GBP
🔑Keyword Research
📊GA4 & GSC
🛠️SEMrush
🌐WordPress & Elementor
✍️Ad Copywriting
🤖AI-Assisted Content
🏥Healthcare Niche
📱Social Media
Nikithaa Thanagopal
About Me

The person behind the campaigns ✨

I'm Nikithaa — a digital marketer with a knack for making healthcare brands visible, credible, and lead-generating machines.

Trained in Digital Marketing with AI at Digital Scholar, I work hands-on across Google Ads, Meta Ads, SEO, landing page development, and content strategy — primarily for clinics, wellness brands, and healthcare professionals.

I love the intersection of creativity and data: writing an ad that gets clicks AND optimising the page that converts them.

  • B.E. ECE — Kumaraguru College of Technology, Coimbatore
  • Digital Marketing with AI — Digital Scholar (First Class with Distinction, Mar 2026)
  • IBM Excel Basics Certified
  • Currently at Social Cameo, managing healthcare client campaigns
Get In Touch

Let's work together 🤝

Open to freelance projects, full-time roles, and interesting collaborations.